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Odoo ERP: Modern Efficiency through Customization, Automation, Integration & AI

Achieve More with Less Effort with Odoo
16 september 2025 in
Alisa Knebel

Over the past few years, Odoo has undergone rapid development: from a flexible solution for startups and tech-savvy companies to a fully-fledged, modern ERP system for mid-sized and large enterprises.

Today, implementing Odoo is far more efficient, faster, and requires less effort – especially with OBS Solutions as your partner.

Odoo’s Evolution: From Startup ERP to Enterprise System


Not long ago, Odoo was primarily appealing to smaller companies looking for a flexible, cost-effective ERP.

Today, it has matured into a robust system that is now widely adopted by mid-sized and large organizations worldwide.

With each release, Odoo has become more powerful, user-friendly, and strategically intelligent – all while keeping implementation costs low.

From Odoo 15 to 18: The Road to the ERP of the Future



2021

Odoo 15

  • Focus on performance and stability in core modules (CRM, Accounting, Inventory, Projects).
  • First improvements in reporting and user guidance.

2022

Odoo 16

  • New interface and faster load times.
  • Simplified accounting with automated workflows.
  • Stronger integration of Sales, Website, and E-Commerce.
2023

Odoo 17

  • Fresh UI design and Progressive Web App functionality for mobile devices.
  • More personalization in CRM & Sales.
  • Digital signatures directly integrated into sales workflows.

2024

Odoo 18

  • First AI features in Sales, Inventory, Purchasing, and Accounting.
  • New Sales Commission module and enhanced Quote Builder.
  • Integration of external cloud storage (Google, Azure).
  • Improved SEO tools and design options for Websites & E-Commerce.

Odoo 19:  AI, Automation & Next-Level ERP Efficiency


With the release of Odoo 19 in September 2025, the ERP system enters a new era of Artificial Intelligence and automation. From Sales & CRM with AI-driven buyer intent detection, margin-based pricing, and next-step recommendations, to Customer Service with automatic ticket routing, Odoo 19 makes processes smarter and faster. In Logistics and Manufacturing, AI optimizes warehouses, packing, maintenance, and BoM lead times, while HR and Finance benefit from applicant pre-screening, timesheet control, digital expense management, and mobile bank reconciliations. Marketing and Websites are also upgraded with AI-powered SEO copywriting and a redesigned website builder.

Odoo 19 makes ERP implementation faster, more cost-efficient, and sustainable – with industry templates, intuitive UX, and fully integrated modules across CRM, Finance, HR, E-Commerce, Marketing, Projects, and Manufacturing.

In short: Odoo 19 is more powerful, user-friendly, and intelligent than any traditional ERP system – and it scales seamlessly with your business.

What Makes Odoo Better Than Traditional ERP Systems


  • All-in-One System: CRM, Accounting, Manufacturing, HR, Marketing, E-Commerce – fully integrated.
  • Scalable & Modular: Suitable for startups, mid-sized, and large enterprises.
  • Modern UX/UI: Intuitive navigation, responsive design, less training required.
  • Automation & AI: Efficient workflows, smart rules, and intelligent assistance.
  • Transparent Costs: Significantly lower implementation costs compared to traditional ERP systems.

Implementing Odoo with OBS Solutions: Less Effort, More Efficiency


Software alone is only half the story with the right partner, Odoo becomes a true success factor.

OBS Solutions is officially the #1 Odoo Partner in Germany. Our clients benefit from implementations that are more efficient and cost-effective than ever before. More clients, half the effort, lower costs. That’s the result of years of experience and continuous development.

  • We rely on holistic Odoo consulting that delivers real impact.
  • Our leadership team undergoes continuous training, while our consultants receive ongoing technical development.
  • Clients benefit from enhanced project management with room for individual requirements.
  • All of this is strengthened through our collaboration with the BOP Alliance.

This is how we combine the efficiency of Odoo with our own expertise. Creating ERP projects that deliver real added value.

Now Is the Right Time for Odoo


Whether it’s a startup, a mid-sized company, or a large enterprise – businesses introducing or replacing an ERP today are looking for more than just functionality; they need a platform that simplifies, automates, and scales with their operations.

Odoo and specially version 19 delivers exactly that – with a breadth of functionality previously only possible with specialized solutions, and a level of user-friendliness that is unmatched in the ERP market.

Whether you are still working with isolated systems or looking to modernize your ERP landscape: now is the perfect time to choose Odoo.

Would you like to learn more about Odoo for different company sizes? Take a look at our website.

Visit Odoo Solution by Company Size



How OBS Solutions Became the Market Leader Thanks to Efficient Odoo Consulting
What began as an ambitious project more than 10 years ago has now grown into Germany’s leading Odoo partner.