Odoo for E-Commerce, Retail & Wholesale

The e-commerce, retail and wholesale sector ranges from business-to-business (B2B) to business-to-consumer (B2C) models. Wholesale companies primarily focus on sourcing goods from a wholesaler and selling them to third parties–these third parties are often retail companies that then sell the products to private consumers. Of course, some wholesalers also sell to other wholesalers, and some retail companies also sell their own branded goods.

The work process in the e-commerce, retail and wholesale industry largely depends on areas such as warehousing, finance, CRM, sales, marketing, website, or e-commerce. All these are areas that can be covered with the support of Odoo's multiple apps. With its sales app, you can sell your products via any sales channel. It doesn’t matter if you are a retailer directly selling at a PoS or via an online shop or if you require a CRM system for your B2B sales - with Odoo, you can boost your sales! And the best thing is: Odoo's sales applications are fully integrated with all other applications, like the Inventory, Purchase and Manufacturing apps.

You are in great company

Review our customer references 

References in the field of E-Commerce, Retail & Wholesale

About Odoo


Odoo's customers include companies of all sizes and industries: from small companies, such as start-ups, to medium and large multinational companies. Odoo’s suite of products is designed to serve any company size and industry. 

Odoo Apps

Odoo is the world's #1 open source management software that covers all your business functions with its comprehensive suite of 30+ main Odoo apps built-in, such as: CRM, Accounting, Inventory, Manufacturing, e-commerce, and many more.



Odoo is the best and most comprehensive business management software currently available in the market, and integrates all your business processes seamlessly. Find out more about Odoo's Top 6 features in this video.

OBS Solutions Features

ebay & Amazon connector

Connect eBay and Amazon with the Odoo system in a flexible manner

Integrate own developed shops

Integrate individually developed shop systems with Odoo

Consultory POS with ChatGPT

Use the power of open AI Chat GPT with the Odoo POS for consultative sales

Website themes

Choose from a variety of plug-and-play website themes to fit your specific branding and other requirements

Stakeholder portal extension

Various extensions and workflows on the Odoo web portal to interact with and display information to different stakeholders

Outside sales PoS

Effective and easy-to-manage Point of Sales functionality for outside salespeople in an offline mode

Handling provisions

Handling sales provisions with multiple calculation schemes and communication flows

Recruitment & Headhunting

Integrated HR platform with additional functionality for headhunters to manage recruitment and HR data

Odoo PIM System 

Product data extensions for different industries and requirements, including automated calculations and workflows

High scalable product synchronisation 

Improved synchronisation of master data, e.g., the ability to update the information of 700,000 products within 5 minutes

Events & Training Platform 

Extension of the Odoo event and training platform to suit enterprise requirements and accommodate large events (>20,000 participants)

Odoo - iTMS connection 

Direct and online checks on anti-terrorism databases and systems

Credit score check with CRIF 

Automated rules in Odoo with an interface to CRIF to check credit-worthiness

Electronic data interface (EDI) 

Flexible EDI platform with the ability to connect to any other software, e.g., XML/RPC, CSV, XML, VDA, EDIFACT, Seeburger etc.

Webshop & E-Commerce Integration

Full connection of Odoo to all major shops like shopify, prestashop, woocommerce, magento, eBay, Amazon etc.

Odoo AI

Getting the knowledge, support and capability of the AI behind ChatGPT into Odoo

Accounting interfaces

Connections to major accounting systems, bank interfaces and government portals like DATEV, Elster, etc.

Payment Solutions

Integration to major payment provider solutions, technologies, systems and platforms

CRM Integration

Integration to other CRM tools like Salesforce, Hubspot, Whats-up or MailChimp


You can integrate your VoIP provider, like Onsip, Asterisk, etc., with Odoo and seamlessly handle your phone calls.

Email Integration 

With Odoo's great interfaces, you can connect your Google Workspace or Microsoft 365 account with Odoo.

Shipping: Delivery / Logistics 

Numerous options to integrate your shipping provider (shipstation, sendcloud, and more) with Odoo to offer a seamless shipping and delivery experience to your customers


Availability of various extensions on Odoo to help manage factoring with your partner

Enterprise Accounting Features 

+12 comprehensive features to fill the GAP in accounting-centric enterprise ERP software like SAP

Group Accounting 

Specially developed features to fulfill group accounting requirements of multinational companies

Group Consolidation 

Features to allow an easy group consolidation based on a group’s accounting functionalities

Accounting standards certification (GoBD) 

The first and only module worldwide with an accounting certificate, according to IDW PS 880 audit by an auditing company

Expert Package Germany 

Extended and automated functionality like Skonto, legal restrictions or automated bookings, developed mainly for the German market

Price Quantity Unit

On top of the flexible handling of Odoo standard quantity, amounts include a new dimension of price quantity unit (Preismengeneinheit) to manage different prices per quantity more flexibly

Prioritisation of picking locations

Allow an automatic prioritisation of picking locations to improve organisation in bigger warehouses

Sales Framework Agreement

Management of framework agreements, including features to interact flexibly with Odoo quotes and orders

Product price calculator

Calculate product price based on criteria defined in the sales quotation level

Major VDA Standards

Create labels and data exchange according to standards of the association of the automotive industry (VDA standards)

Consignment stock

Extension to integrate consignment stock information for VDA formats

System automation

Various process automation and automatic data exchanges, e.g., import and book goods receipt lists or set up rule-based automation

Odoo direct printing

Connect any printer directly to Odoo and print immediately without first creating a PDF

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