E-Commerce, Retail & Wholesale


The e-commerce, retail and wholesale sector ranges from business-to-business (B2B) to business-to-consumer (B2C) models. Wholesale companies primarily focus on sourcing goods from a wholesaler and selling them to third parties–these third parties are often retail companies that then sell the products to private consumers. Of course, some wholesalers also sell to other wholesalers, and some retail companies also sell their own branded goods.

The work process in the e-commerce, retail and wholesale industry largely depends on areas such as warehousing, finance, CRM, sales, marketing, website, or e-commerce. All these are areas that can be covered with the support of Odoo's multiple apps. With its sales app, you can sell your products via any sales channel. It doesn’t matter if you are a retailer directly selling at a PoS or via an online shop or if you require a CRM system for your B2B sales - with Odoo, you can boost your sales! And the best thing is: Odoo's sales applications are fully integrated with all other applications, like the Inventory, Purchase and Manufacturing apps.

Review our customer references 

Overview of our customers in the field of e-commerce, retail & wholesale