Odoo for Wholesale & Distribution

Tailored for your industry by OBS Solutions.

Run wholesale and distribution on one platform — procurement, inventory, sales, warehouse operations, billing and reporting, all connected. Odoo gives you end-to-end control from purchase order to delivered margin and cash flow, so nothing falls through the cracks. We bring the industry experience and proven solutions to make it fit the way your business really works.

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Trusted by Leading Wholesale & Distribution Businesses

Backed by Real Industry Experience

People who understand how your business really runs.

Patrick • Head of Commerce & Retail Solutions

„I've worked with a wide range of wholesale and distribution businesses to implement Odoo — and the same pattern shows up almost every time: orders keep coming in and stock keeps moving, but it all lives across spreadsheets and disconnected systems. So no one can fully trust what's really in stock — which means stockouts when demand spikes, overstock tying up cash, and decisions made reactively instead of ahead of time. The real-time visibility is missing. Odoo brings sales, purchasing, inventory and finance into one connected system. Together with my team at OBS , I help wholesale and distribution companies turn that into real-time visibility and control — so they hold the right stock, fulfill faster, and grow with confidence."
Patrick • Head of Commerce & Retail Solutions

Why choose Odoo for Your Wholesale Business?

Odoo gives wholesalers and distributors one platform to protect margins, control inventory, and scale across warehouses and markets.

Full End-to-End Visibility

Real-time control from procurement to inventory, fulfillment, invoicing, and cash - one source of truth, no manual reporting or data silos.

Higher Profitability

Vendor pricelists, landed costs, and customer pricing in one system make the true margin on every order visible in real time - and surface unbilled shipments before they cost you.

Reduced Operational Complexity

One integrated platform replaces separate warehouse, ERP, CRM, and billing tools - removing the integration overhead and data discrepancies that grow with you.

Real-Time Inventory Control

Live stock across warehouses, lot and serial tracking, and automated reordering rules - so decisions run on data, not spreadsheets.

Faster, Predictable Cash Flow

Invoice straight from confirmed orders, deliveries, or contracts, with automated matching and reminders that shorten billing cycles.

Scalable Governance

Multi-warehouse, multi-currency, and multi-company support with granular access - centralized oversight, local autonomy, full control as you expand.

Key Odoo Features & Modules for Wholesale & Distribution

Inventory

Purchase

Sales

CRM

Accounting

Barcode

eCommerce

Subscriptions

Helpdesk

Dashboards

From Purchase Order to Delivered Margin

Power every step of your distribution lifecycle - from procurement and inventory to fulfillment, billing, and margin control.

Source & Procure

Centralized Vendor Management: Manage vendor pricelists, lead times, minimum order quantities, and payment terms in one place, with the preferred vendor and price pre-filled on every order.
Smart Replenishment: Automated reordering rules trigger requests for quotation and purchase orders the moment forecasted stock falls below your defined minimums.
Better Buying: Use alternative RFQs (calls for tender) to compare suppliers, and blanket orders to secure recurring volumes at negotiated prices.

Odoo product purchase tab – multiple vendors with quantities, unit prices and lead times stored on the product

Keep every vendor, price and lead time on the product itself — so the right supplier and price are ready on each purchase.

Odoo Inventory replenishment – products to reorder with on-hand, forecast, min/max and one-click order or automate

See exactly what to reorder from forecast and min/max levels — then order or automate replenishment in one click.

Odoo Purchase – requests for quotations and purchase orders to compare suppliers and track every order in one list

Run RFQs to compare suppliers, then turn the best offer into a purchase order — every request and order tracked in one place.

Odoo receipts with barcode scanning – incoming transfers ready to process by scanning a transfer, product or lot

Process incoming receipts with a barcode scanner — scan a transfer, product or lot to find and confirm it in seconds.

Odoo traceability report – lot and serial number movement with product, date, source, destination and quantity

Trace any lot or serial number end to end — every movement, date and location in one report.

Receive & Store

Guided Receiving: Drive receipts, putaway, and transfers across multiple warehouses with a barcode scanner, supporting GS1, EAN13, and EAN14 out of the box.
Accurate Cost Basis: Apply landed costs - freight, customs duties, and handling - so inventory valuation reflects true cost, not just the purchase price.
Full Traceability: Track lots, serial numbers, expiry dates, and packaging units (sell in cases, store in units) with complete upstream and downstream traceability.

Sell & Price

Customer-Specific Pricing: Apply pricelists with volume discounts, contract rates, and multi-currency pricing automatically on every order.
B2B Self-Service: Give wholesale customers an optional portal where they see their negotiated prices and live stock, and place orders directly into your ERP.
Real-Time Margin: See the true profit on every sales order as it is created, before it is confirmed.

Odoo Sales pricelist – pricing rules with rates per plan, a volume discount and currency, applied automatically per customer

Set up pricelists with fixed rates, discounts and currencies once — and Odoo applies the right price to the right customer on every order.

Odoo customer self-service portal – account page where a customer views and pays orders and invoices, manages payment methods and addresses

Give customers their own portal to view and pay orders and invoices, manage their details and reorder — self-service, around the clock.

Odoo batch transfer for delivery orders – several outbound transfers grouped into one batch with a vehicle assigned, ready to validate

Group several delivery orders into one batch, assign a vehicle, and validate the whole run in a single step.

Pick, Pack & Ship

Efficient Fulfillment: Match the right picking strategy to your warehouse - single, cluster, wave, or batch picking.
Mixed Fulfillment: Handle stock and drop-ship lines on the same sales order, without splitting it for the customer.
Carrier Integration: Print shipping labels and manage packing units such as boxes and pallets directly from the system.

Invoice & Secure Cash Flow

Invoice From Reality: Generate invoices directly from confirmed orders, completed deliveries, or recurring contracts - without re-entering data.
EDI Compliance: Exchange standard electronic documents - such as purchase orders, invoices, and advance ship notices - with large retail and wholesale trading partners.
Financial Control: Match payments automatically, trigger reminders, and maintain full visibility over open receivables.

Odoo sales order fully delivered with a Create Invoice button – invoice generated directly from the confirmed, delivered order

Create invoices straight from confirmed, delivered orders — quantities and prices carry over, so nothing is re-keyed.

Odoo aged receivable report – open receivables by customer and aging bucket with totals

See every open receivable by customer and age — so you know exactly who owes what, and when to follow up.

Odoo sales analysis pivot – margin by customer, product and period with group-by options

Analyze margin by customer, product or period in a pivot — and drill into exactly where you make or lose money.

Odoo inventory stock report – on-hand quantities, unit cost and total stock value per product

See on-hand quantities, unit cost and total stock value per product — so you always know what your inventory is worth.

Odoo operations dashboard – fill rate, average lead time, on-time operations KPIs and charts

Track fill rate, lead times and on-time delivery on one dashboard — and spot where operations need attention.

Analyze & Optimize Margin

End-to-End Profitability: Analyze margin by product, customer, vendor, or warehouse in real time.
Inventory Intelligence: Use inventory valuation reports, stock turnover, and automated replenishment recommendations to keep stock at the right level.
Executive Dashboards: Monitor revenue, fulfillment performance, stock, and cash flow in one unified view.

Ready to Transform Your Business with Odoo?

As a leading Odoo Gold Partner, OBS Solutions helps wholesalers and distributors streamline operations and scale globally through proven implementations and deep industry expertise.

We implement Odoo: With deep experience across the distribution sector, we bring proven best practices, strong domain knowledge, and our own OBS Commerce & Retail Solutions - customized extensions built to match how wholesale organizations actually operate.
We support global rollouts: As co-founder of the Best Odoo Partner Alliance, we deliver seamless multinational implementations - with standardized processes, local compliance, and success across all sites.
We are your long-term partner: With proactive support and tailored training, we make sure your teams use Odoo to its full potential.

Let’s talk! Our experts are ready to help.

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OBS Solutions Your Certified Odoo Gold Partner

Extend Odoo as Your Business Grows

Odoo is fully modular, allowing distribution companies to extend beyond core procurement, inventory, and billing into additional business-critical areas as complexity grows - while keeping all processes in one integrated system.

Popular Odoo Apps for Growing Wholsesale Companies

Popular Odoo Apps for Growing Businesses

Documents: Centralize supplier contracts, certificates, and delivery documents, linked to orders, products, and customers.
Knowledge: Create internal and customer knowledge bases to speed resolution and reduce reliance on key individuals.
Approvals: Standardize approvals for discounts, expenses, scope changes, and invoices.
Expenses: Capture expenses on mobile and assign costs to projects, customers, or contracts for accurate margins.

Explore All Odoo Apps

Ready to See What Odoo Can Do For Your Business?

Book a free online appointment for a guided demo – we’ll walk you through the system, explore your use cases, and answer your questions. Or prefer to try it yourself first? Start a 30-day trial and explore Odoo at your own pace.

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Frequently Asked Questions

Is Odoo really built for wholesale and distribution, or are we forcing a generic tool to fit?

Odoo's core is universal, but it connects procurement, inventory, sales, warehouse and finance in one system — exactly what distribution needs. The industry fit comes from us: proven experience and solutions already built for real distribution requirements.

Will we finally get one real-time view of stock, orders and margins?

Yes. Odoo replaces spreadsheets and disconnected systems with one connected platform, so stock, orders, purchasing and finance share the same live data — no more silos, no more decisions made on numbers you can't trust.

Can Odoo keep the right stock without tying up cash?

Yes. Reorder rules, min/max levels and demand forecasts trigger purchasing automatically across warehouses — cutting stockouts when demand spikes and overstock that locks up capital, so you hold the right stock, not just more stock.

Will Odoo still fit as we grow — more SKUs, warehouses and channels?

Yes. Odoo scales from one warehouse to multi-site, multi-channel and multi-currency operations without re-platforming. You add locations, product lines and sales channels as you grow — the system grows with you.

What does Odoo cost over time, and how do we know it pays off?

It's modular and cloud-based — you pay for the apps you use and add more as you grow, keeping total cost low. The return comes from fewer stockouts, less dead stock, faster fulfillment and margins you can actually see.