Ursula Hotstegs GmbH

Die Ursula Hotstegs GmbH ist seit über 50 Jahren ein familiengeführtes Großhandels- und Produktionsunternehmen. Das Traditionsunternehmen bietet ein umfangreiches Optikprogramm mit über 1000 Produkten.

Inventory / MRP CRM / Sales / Marketing Website / E-Commerce


Hotstegs were looking for an online solution with a platform through which they could offer B2B and B2C services. Their existing software was outdated. Besides choosing Odoo as a particularly flexible and extensible software, they chose OBS Solution as the suitable implementation partner. It was important for Hotstegs to find an implementation partner that would allow them to customize the software to their own company‘s needs with a large amount of in-house development.


The initial implementation (store) went live after half a year. Hotstegs employees were slowly introduced to the new software. They were shown how the automation and synchronization possibilities in Odoo would help to optimize old labor-intensive and annoying tasks. Odoo is great for providing an integrated website for B2B and B2C. The idea was also to manage sales and accounting in Odoo later, although the integration was done to some extent by Hotstegs themselves. Hotstegs had several stores in use, which were successfully integrated into one system. Adaptations were made primarily for the views of the B2C platform. Due to the independent adaptations of the software, conflicts arose from time to time with regard to adaptations by OBS or software upgrades. Nevertheless, the software offers the possibility to challenge oneself again and again and to try things out, which Hotstegs gladly accepts.

Business Benefits

Hotstegs is very intensively involved in Odoo developments and programming, and partly adapts the software themselves. Exchange on programming, both successes and failures, as well as conflict management, are an integral part of the cooperation, which worked very well and transparently. They remain a convinced Odoo user and OBS Solutions customer and have already carried out several upgrades with us. Many of the adjustments made to the website can be used with the upcoming upgrade in the Odoo standard, so the system becomes much leaner and significantly reduces any chances of error.